Digital Marketing Specialist

Responsibility

The common responsibilities for this position include collaborating in planning and executing marketing strategies with external agencies and internal teams, developing and executing product release plans, conducting market research, and optimizing product pages on the website. The role also involves creating marketing materials such as white papers, case studies, and presentations, managing email subscriber lists and eDMs, and planning and creating a social media calendar to boost engagement rates. Additionally, it includes implementing digital marketing campaigns, monitoring website and CRM analytics, analyzing website and campaign performance metrics, and contributing to process improvements for product release and digital marketing workflows. The position requires leading regional vendors and KOLs in client projects, overseeing projects across various clients and industries, and researching client requirements to plan and execute marketing campaigns and PR events.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%