Digital Marketing Specialist

Responsibility

The common responsibilities for this position include consolidating data from various digital advertising platforms and analyzing metrics to develop strategies and action plans. Communicating with clients regarding campaign setup, performance, insights, and recommendations while operating digital marketing platforms such as Google and Meta is essential. Executing and optimizing digital media channels, including search engine marketing, display ads, and social media marketing, while managing conversion tracking and web analysis is required. Collaborating with internal teams to manage and monitor search engine marketing and social media campaigns to achieve results and KPIs is also a key duty. Leading regional vendors and KOLs in client projects, overseeing projects across various clients and industries, and planning and executing marketing campaigns and PR events are important. Researching client requirements, suggesting solutions, and developing new products and services are part of the role. Additionally, planning, creating, and optimizing high-performing campaigns on platforms like Google, Facebook/Instagram, YouTube, TikTok, and The Red, managing audience targeting, campaign setup, and performance tracking are crucial. Running A/B tests on ad creative and analyzing campaign performance data to deliver actionable insights, while keeping updated on the latest platform updates and digital trends, is also expected. Finally, overseeing daily budgets and reporting on spend efficiency and revenue impact is part of the responsibility.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%