Digital Marketing Strategist

Responsibility

The common responsibilities for this position include planning and executing marketing campaigns for utility apps, managing ad campaigns in Hong Kong and global markets, and conducting market research for photography/video apps. The role involves collaborating with product and design teams to enhance app competitiveness and monitoring global trends in utility apps to align marketing strategies with product USPs. Additionally, it requires leading regional vendors and KOLs in client projects, overseeing search engine marketing, social media marketing, and video marketing campaigns. The strategist must follow up on corporate-level business inquiries, oversee projects for various clients across different industries, research client requirements, and provide suggestions and solutions. Furthermore, the position entails planning and executing marketing campaigns and PR events, as well as researching and developing new products and services.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%