Marketing Associate

Responsibility

The common responsibilities for this position include running and optimizing paid campaigns on Facebook, Instagram, and Threads to lower Customer Acquisition Cost. Designing high-converting ad creatives, memes, and social graphics, and writing engaging copy are essential tasks. Building and managing community presence on relevant platforms, including WhatsApp, Twitter, and Threads, is required, along with executing creative direct outreach campaigns. Identifying and collaborating with EdTech influencers, student ambassadors, and teacher-creators for the promotion of AI platforms is also a key responsibility. Utilizing AI tools to enhance workflow efficiency and translating complex AI concepts into accessible language for diverse audiences are important functions. Additionally, producing visually appealing content quickly while experimenting with new platforms and ad formats, as well as managing logistics for marketing initiatives, including webinars and outreach campaigns, are part of the role.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%