Marketing Executive

Responsibility

The common responsibilities for this position include developing and executing trade marketing plans for key accounts, planning and monitoring trade marketing budgets, overseeing the implementation of standardized trade marketing processes, and collaborating with the sales team on pricing strategy. Additionally, the role involves planning and executing social media content for platforms like Xiaohongshu and Douyin, assisting in filming short videos, writing engaging content tailored to user habits, and managing account operations. The position requires assisting in the development of marketing campaigns across various channels, creating engaging content, coordinating events, monitoring campaign performance, and providing administrative support. Responsibilities also include managing and optimizing paid campaigns on social media platforms, designing ad creatives, building community presence, executing outreach campaigns, collaborating with influencers, and utilizing AI tools to enhance digital marketing efficiency.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%