Marketing Officer

Responsibility

The common responsibilities for this position include creating and driving compelling marketing content for wagering products to engage and educate customers, organizing and coordinating communication materials for marketing campaigns across various platforms, and collaborating closely with internal and external providers to ensure accurate and high-quality content. The role involves managing end-to-end project management from briefing to launch, supervising the Assistant Marketing Officer, and ensuring timely delivery of quality deliverables. Additionally, it includes conducting market research and analyzing customer data to identify trends, monitoring and evaluating performance metrics to assess marketing effectiveness, and ensuring compliance with Responsible Gambling Policy and legal requirements. The position also requires managing logistics for content dissemination and undertaking other duties as assigned by the Line Manager.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%