Marketing Officer

Responsibility

The common responsibilities for this position include handling photo and video taking for corporate image promotion and customer needs, editing photos and videos for promotional use, and developing creative ideas, copywriting, and copyediting for brand promotions on social media platforms. Additionally, the role involves tracking and managing performance reporting of website traffic, Google Ads, and social media accounts, planning and executing online and offline marketing initiatives to enhance company visibility, and driving the success of the Personal Care product category through promotion campaigns and loyalty programs. Responsibilities also include analyzing product category business metrics, creating and managing content for various marketing channels, collaborating with in-house teams to meet business and marketing KPIs, and monitoring market trends for strategic suggestions. The position requires managing external and public relations, preparing marketing materials, organizing marketing activities to raise brand awareness, and overseeing daily operations of platforms like WeChat and LinkedIn. Furthermore, it involves collaborating with managers on international marketing strategies, assisting in marketing campaigns and events, preparing press releases, and managing ad-hoc projects and tasks as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%