Marketing Officer

Responsibility

The common responsibilities for this position include managing and executing marketing campaigns, events, and sponsorship activities, planning and implementing marketing strategies, analyzing databases for CRM initiatives, developing and executing CRM strategies and promotions, evaluating marketing effectiveness, and preparing reports. Additional duties involve designing promotional materials, coordinating events, exploring joint promotion opportunities, collaborating with internal and external parties, and managing loyalty programs and VIP reward programs. The role also requires planning and executing product launches and online promotion campaigns, analyzing market trends and business environments, and utilizing marketing analytics for personalized campaigns. Furthermore, responsibilities include creating content for various marketing channels, staying updated on customer needs, and performing ad-hoc projects as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%