PR Executive

Responsibility

The common responsibilities for this position include developing and executing promotional ideas for clients through various media platforms, events, and short videos. The PR Executive is responsible for building and maintaining strong relationships with media and Key Opinion Leaders (KOLs), as well as conducting comprehensive industry research and market analysis. They will implement marketing-related programs, including product promotions and media pitching, and coordinate a wide range of PR and marketing activities. Additional duties include writing and translating press releases, newsletters, and other marketing materials, as well as preparing presentation and proposal ideas. The role also involves developing joint promotions, executing social media campaigns, updating clipping and reports regularly, and providing support for events as necessary.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%