Marketing Executive

Responsibility

The common responsibilities for this position include collaborating with the Director on growth activities, managing end-to-end project management, designing and implementing marketing campaigns across digital, events, and print channels, and organizing external marketing events. The role involves handling funding and competition proposals, updating online platforms and marketing materials, creating marketing videos, and preparing school quotations. Additionally, it includes communicating with schools, parents, and therapists, managing Google Ads campaigns, overseeing the WeChat official account, and creating marketing collateral. The Marketing Executive is also responsible for social media grid planning, tracking, and posting, as well as project management on social media marketing campaigns. This includes market research, developing creative proposals, and reporting, while collaborating with cross-functional teams on content creation and copywriting. The position requires staying up-to-date on social and influencer trends, developing influencer marketing strategies, and performing other assigned duties as necessary. Travel between Hong Kong and Macau is required.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%